Consumers have changed their behavior and expectations more in the past decade than they have in the prior century: their mobile phone is the center of their social and retail life, they don't make or take phone calls, and they want everything "now". These consumers expect that same experience when buying a new home, but are met with a process that hasn't changed in decades. Nearly 100% of home buyers research homes online before making a buying decision and 78% buy from their First Responder. Over the coming five years, it's the companies that are able to adapt and "self-disrupt" that will not just survive, but flourish.
In this session, you'll see examples of real-world solutions that leverage artificial intelligence and mobile messaging to provide buyers with the modern customer experience they expect, while optimizing the process for your teams in marketing, sales, operations, and customer service. You will also learn how to make an immediate and lasting first impression with proper follow-up using automation tools to streamline your processes and convert browsers into buyers.
Understand the modern consumer, their behavior, and the gap between their expectations and the traditional new home sales process.
Know how to overcome those gaps with modern technology: artificial intelligence, chatbots, conversational user experience, mobile messaging over SMS texts, Web, and Facebook Messenger.