Session Details

Effective Digital Lead Generation Strategies to Drive Home Buyers to Your Website and Engage Them

Erik Martinez — Executive VP, Blue Tangerine
Greg Bray — President, Blue Tangerine
Stuart Platt — Managing Partner, Outhouse, LLC
May 15th at 3:30 PM - 5:00 PM, Room: Ballroom 1

In Part One, Greg and Erik will teach you how to drive quality home buyers to your website with techniques like Geofencing campaigns, leveraging Lookalike Audiences on Facebook, and preparing for the future of Voice Search. They will share examples of using these new and effective digital lead generation strategies to drive new sales.

Then, in Part Two, Stuart will demonstrate the best ways to keep homebuyers engaged and revisiting your website through the most innovative and engaging interactive floor plans, site plans, virtual and augmented reality. Learn what’s most important to home buyers and how best to present your homes ensuring the most positive homebuyer experience.

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May 15-17, 2019