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Session Details

Effective Digital Lead Generation Strategies to Drive Home Buyers to Your Website and Engage Them

Erik Martinez — Executive VP, Blue Tangerine
Greg Bray — President, Blue Tangerine
Stuart Platt — Managing Partner, Outhouse, LLC
May 15th at 3:30 PM - 5:00 PM, Room: Ballroom 1

Effective Lead Generation Strategies to Drive Homebuyers to your Website and Engage Them

In Part One, Greg and Erik will teach you how to drive quality home buyers to your website with techniques like Geofencing campaigns, leveraging Lookalike Audiences on Facebook, and preparing for the future of Voice Search. They will share examples of using these new and effective digital lead generation strategies to drive new sales.

Then, in Part Two, Stuart will demonstrate the best ways to keep homebuyers engaged and revisiting your website through the most innovative and engaging interactive floor plans, site plans, virtual and augmented reality. Learn what’s most important to home buyers and how best to present your homes ensuring the most positive homebuyer experience.

What You Will Learn:

  • How to keep you website visitors engaged and on your site longer
  • How to prep your website visitors to come prepared with better questions and improvement understanding when they visit your model and sales centers. 
  • The benefits and possibilities associated with an interactive plan portfolio on your website
Back to Schedule List

May 15-17, 2019