Greg Bray President, Blue Tangerine

Greg Bray is the President of Blue Tangerine, a digital marketing and website agency that works exclusively with home builders. He is also the architect of BuilderBase by Blue Tangerine™, a purpose-built website platform that helps home builders generate qualified leads and drive new home sales. Since 2000, Greg has focused on one question: how do home builders turn their websites into their best new home salesperson?

Recognized for his relatable and engaging delivery, Greg simplifies complex digital topics into practical, actionable advice. His focus areas are home builder website optimization, SEO, and Generative Engine Optimization (GEO), helping builder marketing teams stay visible and competitive as AI-powered search reshapes how buyers discover new homes. NAHB hired Greg to write and teach their "Website Best Practices for Maximum Lead Generation" course. He has presented at the International Builders' Show (IBS), PCBC, the Southeast Building Conference (SEBC), and other industry events for many years.

Greg founded and co-hosts the Builder Marketing Podcast, which has earned a Silver Award from The Nationals for Best Professional Development Series, and the Builder Marketing Summit, an annual gathering of builder marketing professionals, OSC leaders, and executives focused on what's actually driving results.

Greg holds a master's degree in business from North Carolina State University and a bachelor's degree in computer science from Brigham Young University. He is a dedicated husband and father to six children.

Connect with Greg at www.linkedin.com/in/gregbray

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