Beyond the Blueprint: An Ai Framework for Next-Generation Homebuilding

Artificial Intelligence (Ai) is suddenly front and center for every new home builder, as well as the software developers and service providers working with our industry. But what exactly is it, and how exactly, can it benefit the SMA homebuilding community? E.A. Rockett (“Rockett”), a 30-year executive veteran of “Big Tech” is going to answer those and many more questions we all have, from the perspective of a successful intellectual property attorney and executive strategist with decades of experience dealing with what we think of a “big tech.” In 2024, Executive Phil LeBrun of Amazon Web Services (AWS) dubbed Rockett a “Unicorn Leader” along with Starbucks' Howard Behar and former PepsiCo CEO Indra Nooyi. Rockett has been instrumental in the success numerous “big tech” projects,, most recently Adobe Software’s adoption of Artificial Intelligence, widely used today. In this fast-paced and captivating session, Rockett will introduce homebuilders to the Blueprint and multi-faceted framework he has developed called “Gifts” A self-reinforcing cycle of Inspiration, Kindness, and Community for the successful implementation of artificial intelligence (Ai) at the strategic level of any business. An approach that can be deployed with any of the current crop of Ai services and models and will be sustainable, scalable, and repeatable far into the future. This is not “how to write an Ai prompt,” it is an approach to Ai that will allow builders to extract immediate value while understanding both the benefits and limitations of this society-changing technology.

Learning Outcomes:

1. Understanding the mechanics of Ai: Agents, Tokens, Models… what are they talking about?
2. How can Artificial Intelligence benefit your company, today, tomorrow, and in the future?
3. Rockett’s approach to the implementation of Ai “Beyond the Blueprint: The “Gifts” protocol.
4. Practical examples of “Ai in Action.”