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Session Details

Big Sales & Marketing Wins on a Small Builder Budget

Anthony Kent — President, Cothran Homes, Greenville SC
September 30th at 11:00 AM - 12:00 PM, Room: Ballroom

You don’t need a big budget to get big results. This fast-paced session is packed with high-impact, low-cost sales and marketing strategies tailored for smaller and new home builders. Learn how to grow and protect your brand through design, surveys, reviews and social media. Explore budget-friendly tech tools, like self-guided tours, video and virtual presentations to boost sales and streamline your marketing efforts. Plus, gain practical guidance on when and how to implement automation, AI, CRM software and other scalable systems that offer optimization with less effort. You’ll walk away with a plan to prioritize for maximum impact and next steps to drive results from day one.

What You’ll Learn

  • Discover how to build and protect a brand image that projects trust and strength in three key areas.
  • Uncover strategies for stair-stepping your business growth, focusing on what you can accomplish and afford first.
  • Learn techniques for marketing and selling more homes with less effort through process optimization and automation.
  • Identify the marketing minimum must-haves that deliver the greatest impact from the start.
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321.948.8737

Sep 29th- Oct 1st, 2026