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Session Details

Systems for Strategic Sales Pricing: Maximize Builder Profits Without Sacrificing Sales

Jason French — Senior Consultant, SMA Consulting
October 1st at 11:00 AM - 12:00 AM

Every pricing decision impacts your bottom line. Yet many builders lose profit through inconsistent pricing, underpriced custom requests and unnecessary discounting. A strategic pricing system helps you protect your margins while staying competitive in today's market.

In this session, discover a proven three-tiered sales pricing system that helps builders price homes, options and custom requests with confidence. Learn how to create consistent pricing rules, forecast pricing despite changing material costs and manage price locks without eroding profitability. Leave with practical systems you can implement immediately to improve pricing discipline, strengthen financial forecasting and increase profits across every home you sell.

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321.948.8737

Sep 29th- Oct 1st, 2026