Most builders know what drives profit. Few do it consistently. After 35 years running and advising builders, Mike Benshoof has narrowed it to three levers: a sales process that protects margin, financial visibility that forces correction, and job cost discipline that stops slippage before it starts.
The one-hour session lays out the framework. The five-hour workshop takes it apart lever by lever, with the tools, cadences, and case studies to install each one in your company. Expect to leave with a plan, not notes.
For the program, I'd frame Wednesday's hour as the framework and Thursday's five hours as the working session, roughly 90 minutes per lever plus a wrap.
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