How to Use Social Media to Drive Qualified Traffic and Make More Sales

How to Use Social Media to Drive Qualified Traffic and Make More Sales

Social media is no longer just about likes, views, and pretty pictures. Used correctly, it is one of the most powerful traffic, trust, and sales-generating tools available to today’s homebuilders. In this exciting panel session, Roland Nairnsey will lead a conversation with three dynamic builder leaders who are using social media to create real business results: Jacobi Winslett of Timber Craft Homes in Oklahoma City, Jenna Parker of Stevens Fine Homes in Wilmington, North Carolina, and Jason Farmer of Riverstone Construction in Chattanooga, Tennessee. Together, they will reveal how authentic video, consistent posting, community storytelling, sales team involvement, and smart calls to action can attract better-qualified prospects, increase engagement, improve SEO, build trust before the first visit, and ultimately help builders sell more homes.

You Will Learn:

1. How successful builders are using social media to generate qualified traffic.
2. What types of videos and posts create the most engagement and trust.
3. How sales managers can get their teams involved in content creation.
4. How to turn social media attention into appointments and sales.
5. How to create a simple, consistent content strategy that supports your sales goals.