Skip to main content

Session Details

TradeTrax Led Panel Discussion - The Playbook for Change

Brian Molthen — General Manager, Agile Homes
Deric Parker — Owner, Bay to Beach Builders
Matt Winter — Product Development Manager, TradeTrax
September 30th at 8:30 AM - 9:30 AM, Room: Room 1

The Playbook for Change

Every builder has initiatives that stall despite real incentive to see them through — divisions hesitant to go first, corporate reluctant to push, good ideas that never get enough momentum to survive the org chart. In this session, builders and the solution providers who work alongside them sit down together to talk through what actually separates the changes that stick from the ones that quietly fade. Rather than a single playbook, attendees will hear real, specific moments — the ones where a rollout nearly died, and the ones where it didn't — from both sides of the table.

You Will Learn:

·         How to tell whether an initiative needs corporate backing, standardization, and investment — or whether it can be proven out in a single division first.

·         How to keep a promising idea from getting killed at the earliest stage, whether you're the division proposing it or the corporate team deciding how hard to push it.

·         How to avoid initiative fatigue — managing the funnel of "shiny object" ideas so the ones that survive are actually built into a form people will use.

·         How to get buy-in from other stakeholders by sharing both the direction and the credit

 

Back to Schedule List
321.948.8737

Sep 29th- Oct 1st, 2026